skip to Main Content

Iconic and much-loved recruitment brands, DAV and Kelly, achieve coveted Diamond and Golden Arrow awards at the PMRAfrica Business Excellence Awards

Iconic and much-loved recruitment brands, DAV and Kelly, achieve coveted Diamond and Golden Arrow awards at the PMRafrica Business Excellence Awards

Johannesburg, 18 August 2023: DAV and Kelly, two of South Africa’s most recognised and trusted recruitment brands, were again recognised as much-loved market leaders, securing multiple coveted Diamond and Golden Arrows at this year’s prestigious PMRafrica Business Excellence awards. The PMRafrica Business Excellence Awards, held at the Royal Johannesburg Golf Club on 15 August, served as a powerful endorsement of the Adcorp’s Group’s move away from the ‘one Adcorp approach’ demonstrating the success and sustainability of an ecosystem that brings together various workforce components, providing companies with unparalleled flexibility, scale, and agility.

All the brands within the Adcorp Group connect people with jobs in a world that is constantly reinventing itself. Recognising that there is not only a need for new skills, talents and capabilities to interact, connect and collaborate, but that brand differentiation enables a more niched and specialised approach to clients and candidates, able to deliver better customer solutions and experience, ‘Brandshift Adcorp’ lays the foundation for building workforces that allow companies to grow people to realise their full potential.

This purpose is enriching the employees of the various staffing brands within the Adcorp Group, ensuring that superior service is delivered to customers and the market, as evidenced by the DAV and Kelly wins.

The PMRafrica awards are based on a survey conducted during March and April 2023. They recognise excellence in various categories. Companies are ranked based on their industry performance, with the Diamond Arrow Award bestowed upon the highest-ranking companies, the Golden arrow Award for the first and second overall, and silver and bronze awards for the top three in their respective industries.

Michael Patterson, Managing Executive of both DAV and Kelly, praised both teams, stating:

“DAV specialises in the precision placement of scarce and specialised skills, delivering premium talent solutions to meet the priorities of leading organisations and empowering individuals to fulfill their purpose. Our business cannot achieve this without the passionate, engaged people who live the purpose of the organisation. We are immensely proud to be receiving these accolades as a trusted, well-known precision and purpose-focussed brand.”

“Kelly’s team, in particular, is able to move swiftly on the back of its incredibly strong relationships with our candidates. They trust that we will deploy them into the right businesses and positions where they can quickly and effectively add value. This trust is mirrored on our customers’ side and once again highlights how passionate and purpose-driven our teams are and a testament to how Kelly has been setting the standard for so long within our core markets.”

Adcorp Group’s vision is to become a leading workforce solutions partner in the markets it serves with a mandate to research, search, place, develop, train and manage people in multiple work type models. This ensures relevance, productivity and optimal efficiency.

Nick Najjar, the Managing Director for Professional Services at Adcorp Group, commented on how rewarding it is to win awards of this calibre, particularly the highest in category awards, during a time of change and evolution. “The powerful recognition provided again to two of South Africa’s favourite recruitment brands is a testament to the entire Adcorp Group’s vision, purpose, and, most importantly, our people, as well as a clear indication and affirmation of our mandate and the benefits flowing to our clients through the amazing work of the Kelly and DAV teams.

Together, DAV and Kelly secured 14 awards:


Diamond Arrow

Large (More than 250 staff members)

Golden Arrow

Permanent Staff | Blue Collar

Permanent Staff | Office



Diamond Arrow

Permanent Staff | Office

Permanent Staff | Accounting

Golden Arrow

Medium (50 – 250 staff members)




FMCG retail

Information Technology

Marketing and Sales


Temporary Staff – Office


About Adcorp Group

Adcorp Group is a leading workforce solutions provider, connecting human potential to fit-for-purpose roles and creating skilled, agile, and focused workforces for its customers. With a strong commitment to innovation and customer-centricity, Adcorp Group continues to drive positive change in South Africa’s economy and beyond.

About DAV

DAV is a best of breed talent acquisition specialist with in-depth experience in the markets it serves and the experienced ability to foster deep trusted connections with candidates and clients. DAV has been delivering premium talent solutions for more than 45 years with unparalleled purpose and precision, meeting the hiring priorities of leading organisations, and empowering individuals to fulfil their purpose.

About Kelly

Kelly is a specialist in rapid, personalised recruitment for the placement of sales, service, and administrative personnel. Kelly delivers scalable staffing solutions that consistently deliver the right talent, to the right job, at the right time. As a preferred staffing and career partner for over 50 years, Kelly is driven by a passion-led purpose to deliver the highest standards of service excellence in the pursuit of connecting people to the vibrant world of work.

Back To Top