Find your Why!
I recently attended a DAV leadership training session which included a great TED piece focussing on finding your WHY and this simple idea is so inspiring that I just knew I had to share it.
Think about this. Why is Apple so innovative? Year after year they are more innovative than any of their competition, when all they really are is another computer company; they are just like everyone else. They have access to the same resources as everyone else, so why is it that they seem to have something different?
Enter: The worlds’ simplest idea; Simon Sinek’s “The Golden Circle”:
What: Every person, every single organisation on the planet knows what they do, 100%.
How: Some know how they do it, whether you call it a value proposition, or proprietary process etc.