The future of hiring is candidate, mobile and technology driven.

(2.5 minute read)

Technology is the way of life for practically everyone in every industry. The field of recruitment is no different. The impact of technology and data is becoming more pronounced, enhancing the hiring experience for both candidates and hiring teams, which in turn has led to really high expectations from job seekers, who want a fast, straightforward application process.

A recent study showed that 82% of employees expect employers to provide a clear timeline for the hiring process as well as keep them updated throughout the process when they apply for a job, and approximately 43% have applied for a position via a mobile device. We have to think candidate and mobile first if we want to keep up and attract the best talent.

So which technology trends are taking recruitment processes to the next level?


  1. Applicant Tracking systems are one of the most common tools used to improve the hiring process, with around 75% of talent and hiring managers using them. It’s important to choose your ATS well as it can be incredibly useful when sorting through thousands of applications, and with more and more people on mobile and social platforms, you need your ATS to be capable of leveraging all these channels.
  1. Among various recruitment trends related to company branding, employer branding is one of the most overlooked. Research shows that 75% of job seekers research a company before applying. It has the potential to increase the response rate to job postings from roughly 12 to 34%.
  1. Try using intelligent screening software that takes the job requirements and uses employment data to filter candidates and rank according to who might be a good fit for the role being filled. One of the most time-consuming tasks for recruiters is the screening of CVs (estimated to take up to 23 hours for one hire). Add insult to injury, on average 75 - 88% of applications received for a position are deemed unsuitable.  Because of wasted time and resources streamlining the screening process has never been more urgent.
  1. A smart assistant or AI-powered chatbot can be used to respond to general FAQs that candidates have about available roles. By providing updates in real time to candidates, recruiters can save time on manually answering the same questions on repeat.
  1. First-round video or mobile interviews offer flexible options for recruiters and job applicants alike since they help eliminate chances of delays in schedule and lengthy hours preparing for a face-to-face meet. Data supports that around 60% of companies are now using video interviews for their hiring. The benefits include connecting with remote candidates easily, speeding up the hiring process while making scheduling more convenient, and screening candidates more effective.  

Each day that the recruitment process drags along, we are more likely to lose the best candidates to other organisations. Recruiters in the digital age need to be social savvy brand ambassadors, equipped to make data-driven decisions. You can accelerate the hiring process by using a digitally driven approach.

Angelique Burger | Training & Development Manager at DAV | | +27 11 217 0000 | +27 79 886 3323

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