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Our client is looking for a National Marketing Manager. The Marketing Manager will plan, implement, and manage marketing activities to promote the business, services, and brand. Ensure the implementation of and adherence to the concept of Total Marketing as it applies to the brand.
Act as the brand custodian with full accountability for providing the overall strategic direction, management, and execution of marketing strategies and plans. Aid in commissioning market research to inform, test, and benchmark marketing activities, monitor competitive activity, and prepare segmentation and positioning strategies. Coordinate all above-the-line, below-the-line media buying and public relations (PR) activities to maximise the effectiveness of all the aforementioned. Assume responsibility for the training and development of the marketing department personnel.

POSITION

National Marketing Manager

LOCATION

Johannesburg

PACKAGE

Market Related

RESPONSIBILITIES

• Control and develop strategies for the successful marketing and promotion of the Brand, maximising its potential and enhancing its reputation within relevant market segments.
• Managing the marketing budget effectively, allocating resources efficiently, and ensuring cost-effectiveness in all marketing initiatives.
• Maximise the impact of the marketing campaigns in supporting the sales processes.
• Oversee all necessary administrative tasks, such as budget tracking, management, marketing forums, Manco and Exco reports etc.
• Overseeing advertising campaigns across various channels such as digital marketing, social media, print, radio, and television
• Utilising various online marketing techniques like SEO, SEM, social media, email, and content marketing to reach and engage prospective audience in the digital space.
• Ensuring effective communication with internal stakeholders, such as faculty, staff, and management, to align marketing efforts with the overall objectives.
• Ensuring all marketing activities adhere to legal and regulatory requirements, including data protection and advertising guidelines.
• Develop and implement tailored plans of the Brand at all levels for effectively meeting the needs of our current and potential audience. Calculate and analysis of all relevant statistical summary reports and forecasts – tracking variances and developing corrective actions where necessary.
• Formulate and document marketing and sales policies and procedures for standardisation, training, and continuous improvement.

MINIMUM REQUIREMENTS

• At least five to ten years in the marketing environment (preferably in an academic service environment) with a proven track record.
• Experience in leading successful marketing campaigns, including experience conducting market research, digital, branding, service marketing, etc.

Technical/ professional qualifications:
• Honours Degree in Marketing Management, Business Management & Administration/ Digital Marketing
• Master’s Degree is an advantage.

APPLICATION

Applications can be sent to Samantha.simon@dav.co.za

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