Elevate your career as the Head of Marketing at a premier financial services provider in South Africa, renowned for its dedication to innovation, customer-centricity, and digital transformation. This organisation boasts a robust presence in the retail banking sector, offering a dynamic and collaborative work environment that values diversity and inclusion. The successful Head of Marketing will be tasked with underscoring the strategic, data-driven, and leadership-focused aspects of the role, with a strong emphasis on digital transformation, customer-centricity, and commercial impact.
POSITION
Head of Marketing: Retail Banking
LOCATION
Johannesburg, Randburg, South Africa
SALARY
R1 600 000 – R1 900 000 per annum
RESPONSIBILITIES
- Thought Leadership: Act as a thought leader and business partner, providing strategic marketing input to the Consumer Banking leadership team.
- Lead with Data: Ensure marketing strategies and campaigns are grounded in insights derived from advanced analytics, customer behavior patterns, and market trends.
- Marketing Dashboards: Drive the creation and adoption of marketing dashboards to measure performance and ROI, fostering a culture of accountability and continuous improvement.
- Digital Transformation: Spearhead digital transformation within the marketing function, leveraging digital media to optimise reach, engagement, and conversion.
- MarTech Tools: Champion the use of MarTech tools to automate and personalise customer interactions across digital channels.
- Revenue Impact: Serve as a commercially minded marketer who understands business performance mechanics and actively seeks to impact revenue, cost optimisation, and profitability.
- Customer-Centric Strategies: Build marketing strategies that place the customer at the center, focusing on needs-based segmentation, personalised engagement, and enhancing the overall customer experience.
- Inspire and Lead Teams: Lead and inspire a high-performing cross-functional marketing team, fostering a culture of innovation, accountability, and professional development.
- Brand Positioning: Oversee retail brand positioning and ensure consistency across all channels, strengthening the Consumer Banking segment within the market.
- Cross-Functional Collaboration: Work cross-functionally with product, sales, IT, data, and other stakeholders to ensure alignment and seamless execution of marketing initiatives.
- Winning Marketing Strategy: Develop and execute a winning marketing strategy for the Consumer Banking segment focused on core business objectives.
- Digital Marketing Improvement: Drive significant improvement in the digital marketing and media capabilities within the team.
MINIMUM REQUIREMENTS
- Bachelor’s Degree: In Marketing, Business, Economics, or a related field.
- MBA or Equivalent Advanced Degree: Strongly preferred.
- Minimum of 10 years of progressive marketing experience.
- 6 years in a leadership role within financial services or a similar fast-paced, high-impact industry.
- Analytical Mindset, Digital Savvy, Commercial Acumen, Leadership, Execution Excellence, Influence and Collaboration
APPLICATION
Applications can be sent to Katleho.Makopo@adcorpgroup.com