POSITION: Brand Manager
REPORTS TO: Portfolio Manager
LOCATION: Cape Town
SALARY: R950 000.00 per annum
Minimum Requirements
- Marketing related Degree or Diploma essential
- Minimum of 5 years’ experience in the Liquor/FMCG/Retail industry in a Brand Manager capacity
- Experience working with global brands is advantageous
Key Responsibilities:
- Ensures brand volume and value growth in line with the Portfolio Plan
- Develop brand strategies that are aligned with the brand role in the portfolio and the context of the current environment & trends
- On time and in full execution of brand activity plans
- Develop and influence consumer-centric brand bibles that increase differentiation between brands, deliver against the brand role in the portfolio and maximizes business growth
- Understands key customers per channel, their needs and marketing platforms and applies this to operational planning
- Full understanding of competitor activity in market, and the ability to recommend according to shifts in activity plans to deliver against short and long term ambitions
- Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships
- Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans
- Management of brand budgets
Skills and Attributes:
- Proven capability in designing and implementing brand communication and activations, with measurable results aligned with brand objectives
- Strategic, creative, innovative thinker with strong operational capabilities
- Comfortable in negotiating the needs of the brand relative to those of customers, consumers, media and events partners
- Excellent organisation and communication skills (written, verbal, presentation)
- Strong analytical capability, attention to detail and numeracy
- Understanding of the retail environment and route to consumer pathways
- Strong commercial acumen
- Good problem solving ability
- Results orientated
- Persuasiveness and tenacity to sell ideas
- Excellent interpersonal skills, assertive and able to use initiative
Application:
Applications can be sent to: annastacia.tshabalala@dav.co.za